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Peeps Builds Easter Excitement With New Marshmallow Treats


Bethlehem, Pennsylvania-based Peeps is expanding its lineup of marshmallow treats with new flavors and forms for the Easter season.

“The Peeps Brand has been a part of fans’ Easter and spring celebrations for nearly seven decades. Many parents and grandparents who received Peeps in their Easter baskets are now passing on that tradition to their families,” said Caitlin Servian, brand manager for Peeps.

“In 2022, we’re kicking off the spring season earlier than ever to provide fans with the perfect mix of classic chicks and bunnies, along with trending new flavors. There is something for family traditions throughout the season.”

The new Easter line of coffee-flavored Peeps, through the company’s partnership with The Original Donut Shop coffee, will offer two new varieties: Peeps Coffee Flavored Marshmallow Chicks and Peeps Filled Delights Coffee Caramel Mocha Flavored Marshmallow Chicks.

This is the first time that the Filled Delights flavor will be available nationwide. In addition, the brand has given the bunnies a makeover through the launch of a unicorn-inspired Sparkly Wild Berry Flavored Marshmallow Bunnies. 

Fans can also look forward to returning favorites and delicious new product offerings:

National Peeps Brand Offerings:

  • New – Peeps Marshmallow Egg Hunt with individually wrapped miniature Marshmallow Chicks;
  • Classic Peeps Marshmallow Chicks and Bunnies;
  • Rainbow Pop;
  • Froot Loops Flavored Pop;
  • Chocolate Pudding Flavored Marshmallow Bunnies;
  • Cotton Candy Flavored Marshmallow Chicks;
  • Fruit Punch Flavored Marshmallow Chicks;
  • HOT TAMALES Fierce Cinnamon Flavored Marshmallow Chicks;
  • Party Cake Flavored Marshmallow Chicks;
  • Sour Watermelon Flavored Marshmallow Chicks;
  • Delights Marshmallow Chicks dipped in milk chocolate;
  • Giant Marshmallow Bunnies;
  • Decorated Marshmallow Eggs;
  • Sugar Free Marshmallow Chicks;
  • Marshmallow and Fruit Flavored Jelly Beans; and
  • Milk Chocolate Covered Marshmallow Chicks.

The company will also feature baking and crafting inspiration on the Peeps Brand website, where consumers will find six new recipes just in time for Easter. These recipes were made in collaboration with the baking experts at Duncan Hines.

For a step-by-step tutorial on how to make a variety of Peeps creations in time for Easter, fans can tune into “PeepsONALITY Live” – a weekly virtual series hosted by craft and recipe pros! The series returns this spring with more festive activities for the whole family. The series will be hosted on the brand’s Instagram account at 6:30 p.m. EST every Tuesday beginning March 22 until Easter on April 17.

For more information, visit peepsbrand.com.

For more news on Peeps from The Shelby Report, click here.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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