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Kroger Co. Foundation Named Sponsor Of ‘Future of Food’ SXSW Show

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The Kroger Co. “Zero Hunger, Zero Waste” Foundation is bringing people together for conversations about food system innovation, inclusion and sustainability March 11-18 as the presenting sponsor for The Future of Food at SXSW in Austin, Texas.

The foundation is working with partners Little Herds, Food Tank, The Cook’s Nook, the Islamic Food and Nutrition Council of America and We Don’t Have Time U.S. who will curate a compelling series at SXSW 2022.

The series includes two specially curated field days – The Future of Food at SXSW Day 1 on March 12 and Day 2 on March 18 – as well as experiences throughout that week. 

Scheduled events for The Future of Food at SXSW 2022 include food-focused documentary watch parties, roundtable discussions, food tastings and memorable activations. The foundation and other event partners aim to blend discussions about food innovation and food system change with practical opportunities for individuals to help advance positive changes for people and our planet.

The organizers, partners and sponsors of The Future of Food recognize an increasing need for shared conversations between innovators, thinkers, funders and consumers to accelerate positive changes toward a more just, sustainable and resilient future food system. For Day 1 and Day 2 live events, The Future of Food at SXSW will take over the SXSW Center building in Austin while also providing free and open public access to programming through online streaming and broadcast partnerships.

Event details include:

  • When: 8 a.m.-7 p.m. CT, both days; March 12 and March 18
  • Where: SXSW Center, 1400 Lavaca St., Austin, Texas 78701
  • Cost: Free to public, in-person and live-streamed; RSVP to attend here; SXSW badge holders given priority access at in-person events

In between Day 1 and Day 2 of The Future of Food at SXSW, leaders of Kroger’s “Zero Hunger, Zero Waste” Foundation will join other speakers for official SXSW panels focused on food system innovations: 

  • Supporting Innovation for a World with Zero Hunger: Sunny Reelhorn Parr, the Foundation’s executive director, will join Kelly Bryan, U.S. regional director at Village Capital; Kayla Castaneda, CEO and cofounder of Agua Bonita; and Shayna Harris, co-founder and managing partner at Supply Change Capital Fund to discuss the need for catalytic capital to help drive food systems innovation. This event will be held from 2:30 – 3:30 p.m. on March 15.
  • Future Intersections of Food, Technology and Culture: Denise Osterhues, president of The “Zero Hunger, Zero Waste” Foundation and Kroger’s senior director of sustainability and social impact, will join Emily Ma, head of food for good at Google; Stephen Satterfield, founder at Whetstone Media; and Chef Andrew Zimmern at the Austin Convention Center Ballroom to discuss what it will take to create more equitable, sustainable and scalable food system changes to feed 10 billion people by 2050. This event will be held from 11:30 – 12:30 p.m. on March 16.

“Our mission is to help create communities free of hunger and waste and a brighter future for people and our planet,” said Denise Osterhues, president of The Zero Hunger, Zero Waste Foundation. “Collaboration is critical to our progress, and we’re excited to bring people and ideas together for The Future of Food Event Series at SXSW to reimagine and build a more resilient, inclusive and sustainable future food system.”

For more information about the event, visit thefutureoffood.at.

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