New York-based HFactor, a manufacturer and distributor of hydrogen infused water, has debuted a refreshed look for its eco-conscious, recyclable packaging and launched a multi-pack option that includes four 11-ounce and four 20-ounce pouches of the top-selling Original HFactor.
HFactor’s new pouches and cans feature bold colors and a wavy pattern flowing across the packaging to draw new eyes to the anti-inflammatory and antioxidant benefits of hydrogen infused water.
HFactor also unveiled “Blackbeary,” the latest addition to its list of popular flavors. Blackbeary was inspired by Jason “Poo Bear” Boyd, HFactor investor and multi-platinum songwriter, producer and performer, and will be introduced alongside the packaging March 9-11 at Expo West in North Hall, Booth No. 731.
HFactor’s ergonomic pouches mirror the movement of water with flowing, abstract waves to convey the refreshing natural flavors. Blackbeary joins HFactor’s existing lineup of popular flavors: Original, Honeydew, Tart Cherry and Watermelon. A full rollout of the new packaging, Blackbeary flavor, and multi-pack is expected this fall.
“Our newly-designed cans and pouches match the energy of HFactor’s first five years on the market and better highlight the natural flavors we offer,” said Gail Levy, founder and CEO of HFactor. “It’s particularly exciting to introduce Blackbeary to this redesigned lineup. I want to thank Poo Bear, who has been one of our biggest supporters since investing in our company, and who was the inspiration for our newest flavor.”
Poo Bear joined the HFactor bench of investors – which also includes Kenan Thompson and DeMarcus Lawrence – in early 2020 after nearly a year of drinking hydrogen infused water and seeing health benefits. Molecular hydrogen has been researched for its potential to deliver recovery benefits like reduced inflammation from exercise. The benefits of molecular hydrogen have been documented in Japan since 2007 and published in more than 1,000 papers worldwide.
HFactor Water has become the favorite of consumers looking for a go-to functional beverage offering multiple anti-inflammatory and antioxidant benefits, enhancing how their body recovers. The beverages are available in over 5,000 retail stores in the U.S. including Albertsons, Safeway, Walmart, Giant, Sprouts, Gelson’s, Erewhon and Amazon.
For more information, visit HFactorWater.com.