Home » MicroSalt Expands Distribution Of SaltMe Potato Chips To Kroger Stores
Center Store Home Page Slider Packaging Southeast

MicroSalt Expands Distribution Of SaltMe Potato Chips To Kroger Stores


West Palm Beach, Florida-based MicroSalt Inc. has announced that its SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March.

This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips by delivering 50 percent less sodium per serving to help people promote better cardiovascular health.

“We’re thrilled to be able to expand the reach of our products,” said Rick Guiney, CEO at MicroSalt Inc. “Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”

With heart disease being a leading cause of death in the U.S., and the overconsumption of salt a contributor to it, MicroSalt says it’s committed to using advanced, patented technology to fight cardiovascular disease and to promote healthier diets and snacking habits.

Distribution partners for this new venture include UNFI, KeHE, DPI and Jakes Finer Foods. The launch also includes a redesign of SaltMe! brand packaging for a new look and a deep dive into the light-blue, low-sodium color market. The chips will be available at Kroger stores across the country in original, barbecue and sour cream and onion flavors.

This news follows many recent initiatives and accomplishments by the company, including being named the Global Winner of the P&G Alumni Network’s “2021 Star Entrepreneur Award” and winning “The Most Innovative Food Technology Provider for Sodium Reduction” in 2021 by Global Health and Pharma.

MicroSalt has created a potato chip product with 50 percent less sodium using advanced food technology that creates micro-sized salt particles 100-times smaller as traditional salt. MicroSalt allows snack manufacturers to decrease sodium without compromising snack flavor.

To learn more, visit saltme.com

How Can Technology Help Independent Grocers In A Global Pandemic?

With a tremendous uptick in technology solutions in the industry, LOC Software discusses the technology trends and product innovations heading for the future in independent grocery.

Learn More

Learn how grocers of all sizes can engage Gen Z – the 67 million young people born between 1997 and 2012. Gen Z’s are the most racially and ethnically diverse of any generation.

They are the future of your business – your customers, your staff, and the influencers who will impact the buying preferences of your customers and the values of your staff.

Watch Now

Featured Photos

Featured Photo Illuminator Torch Awards, April 5
Anaheim Hilton
Anaheim, California
Share via
Copy link
Powered by Social Snap