Chicago-based Peapod Digital Labs has launched a cloud-based platform from Trace One for product and packaging specifications of private brand products across all the companies of Ahold Delhaize USA.
Beginning with a pilot, the online platform will be used to manage product formulation, labeling statements and claims, quality and testing parameters and packaging substrate data to promote regulatory compliance, satisfy company standards and meet consumer expectations.
“The Private Brands team has worked hard to remove unwanted ingredients from its portfolio of private label products to promote transparency and sustainable practices and to reduce our plastic and packaging waste,” said Danielle Harper, director of product excellence for private brands with Peapod Digital Labs.
“Partnering with Trace One is an important next step in ensuring that we meet consumers’ expectations about visibility to the ingredients in a product, where it was made and if sustainable and/or ethical practices were used in production.”
The new application also will benefit vendors by creating one single source of validated and approved private label portfolio data. With online access, vendors will be able to report packaging and product information easily, providing accuracy across all Ahold Delhaize USA companies. The solution also ensures accurate labeling, helps identify opportunities for alignment and increases efficiency in reporting on improvements toward sustainability objectives.
This year, the Private Brands team at Peapod Digital Labs will be working with the Trace One team to complete the configuration of the new solution. Starting in June, all suppliers of Peapod Digital Labs private brands products will be required to use the new system.
Peapod Digital Labs is the digital and commercial engine of grocery retail group Ahold Delhaize USA. As an innovation lab for the U.S. brands, such as Food Lion, Giant Food, The Giant Company, Hannaford and Stop & Shop, Peapod Digital Labs promotes digital and e-commerce innovation, technology and experience.
For more information, visit peapoddigitallabs.com.