Charleston, South Carolina-based Island Brands USA has expanded its Gulf Coast distribution into Mississippi with wholesale partner, Southern Beverage.
Major retailers in Mississippi like Kroger, Walmart and Piggly Wiggly will receive the full portfolio of Island Brands’ American-made, American-owned beers. This includes its brands Island Coastal Lager and Island Active, as well as the extensions of those lines: Island Lemonada, Island Southern Peach and the newly released Get Active Pack featuring Island Active Mango, Island Active Lime and Island Active Watermelon.
“We at Southern Beverage are excited to bring Island Brands products to Mississippi and are looking forward to hearing our customers’ feedback about this fantastic brand,” said Heath Bennett, sales execution coordinator at Southern Beverage. “Island Brands offers a line of beers that appeals to a wide variety of tastes, and their success throughout the Southeast is proof of that. So, look out, Mississippians, because there’s a little taste of island life heading your way.”
In addition to new distribution territories and product-line expansions in 2022, Island Brands is furthering its mission to give back in meaningful ways. It recently joined “1 Percent for the Planet,” pledging to donate at least 1 percent of its annual sales directly to approved environmental nonprofits worldwide. The company is also close to completing a $5 million crowdfunding campaign. The beer company is just under $750,000 away from its goal, a raise that began a year and a half ago.
“We love beer’s ability to bring people together, and that’s why we wanted to open up a crowdfunding campaign – to build a community around Island Brands,” said Scott Hansen, CEO and co-founder. “We’re so proud to see the response it’s gotten so far, and we can’t wait to raise a cold Island Coastal Lager with everyone when we hit that $5 million mark.”
For more information about Island Brands or to make a donation, visit startengine.com/islandbrands.