Home » C&S Wholesale Chooses NielsenIQ As Single Source Content Solution

C&S Wholesale Chooses NielsenIQ As Single Source Content Solution


C&S Wholesale Grocers has chosen NielsenIQ Brandbank, a provider of digital product content solutions, as its digital product content partner, ensuring NielsenIQ Brandbank content will be available across all business functions and all store fronts supported by C&S Wholesale.

“We are proud to announce, as part of our ongoing commitment to provide the highest caliber customer service and support, C&S Wholesale Grocers has partnered with NielsenIQ Brandbank in a concerted effort to deliver accurate and critical product content,”  said Greg Jones, VP of category management and commercial analytics at C&S Wholesale Grocers.  

NielsenIQ Brandbank content will underpin the C&S efforts to provide industry-leading customer support in product identification, interaction and ordering through high quality product imagery and trusted product attribution. NielsenIQ Brandbank content will power a wide variety of use cases, including planogram solutions, mid-aisle product ordering and digital/print production.

This partnership also enables NielsenIQ Brandbank suppliers to have its approved digital product content syndicated to C&S Wholesale and its retail partners at no additional cost. 

“We are extremely excited to be given this opportunity to support C&S Wholesale Grocers as they build a comprehensive digital content solution to support all crucial business functions,” said Roy Woodhouse, North America commercial lead at NielsenIQ Brandbank.     

“C&S Wholesale Grocers are an industry leader and an innovator in the CPG industry, and we are proud that NielsenIQ Brandbank’s trusted product content will be a foundation of their digital strategy. Building their retailer portal into a shop window for their product assortment will only support wider distribution and, ultimately, shopper engagement, for more products; this is really exciting.”   

NielsenIQ Brandbank’s digital product content solutions enable more than 52,000 brands and 700 retailers and wholesalers across the globe in over 39 countries. NielsenIQ Brandbank’s end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.    

For more information, visit brandbank.com/us.

C&S Wholesale Grocers Inc. offers supply chain solutions and wholesale grocery supply in the U.S. Founded in 1918 as a supplier to independent grocery stores, C&S services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products.

For more information, visit cswg.com.

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