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Kraft Heinz, Pulpex Partner To Launch Recyclable Ketchup Bottle


Heinz has partnered with Pulpex to develop a paper-based, renewable, recyclable bottle made from 100 percent sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of condiments.

For The Kraft Heinz Co., this collaboration is the latest step in its journey to reduce its environmental footprint. It progresses the company’s sustainable packaging ambitions, in that it aligns with its goal to make all packaging globally recyclable, reusable or compostable by 2025. It is also an innovation that will help Kraft Heinz achieve net zero greenhouse gas emissions by 2050.

Heinz and Pulpex are developing a prototype to test how the innovation could be used for Heinz Tomato Ketchup bottles and other packaging formats in years to come. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

“Packaging waste is an industrywide challenge that we must all do our part to address,” said Miguel Patricio, Kraft Heinz CEO. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.

“We are delighted to work with Heinz to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” said Scott Winston, Pulpex CEO. “We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”

The pulp-based bottle would become the newest option available to Heinz Tomato Ketchup fans, joining the recyclable Heinz glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30 percent recycled content and 100 percent recyclable caps.

For more information, visit kraftheinzcompany.com.

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Featured Photo Lipari Food Show, March 22
Suburban Collection Showplace
Novi, Michigan
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