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Royal Farms Launches Updated App Featuring Mobile Ordering

Royal Farms fried chicken

Baltimore, Maryland-based Royal Farms has launched its updated mobile app, which will now feature mobile ordering that will give customers the ability to order ahead for delivery or pick up.

Royal Farms is an operator of neighborhood convenience stores with more than 250 locations throughout Maryland, Delaware, Virginia, West Virginia and Pennsylvania.

Customers with the app will also be able to earn Royalty Points on all purchases. Two Royalty Points will be earned with every dollar spent on food and groceries and one Royal Point for every gallon of fuel purchased at the pump.

With Royalty Points, customers will be able to get free products based on the number of points saved. There will be four tiers ranging from 50 points to 400 points with each tier providing a different choice of free items.

“We’re excited about our updated easy-to-use mobile app and the new features that have been designed into it, including the ability to provide lots of special surprise offers to our customers,” said Shelby Kemp, marketing for Royal Farms.

Current RoFo Rewards members who verify their account will get a free small western fries, and new customers who download the app will get a free any size cup of Royal Farms coffee for signing up. Customers who upgrade their new app to RoFo Pay will save 25 cents per gallon on fuel purchases now through June 30 and then up to 10 cents per gallon thereafter.

For more information about Royal Farms, visit royalfarms.com.

For more technology news from The Shelby Report, click here.

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