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LALA Introduces ‘Licuados’ Breakfast Smoothies


Dallas, Texas-based LALA U.S. is introducing authentic licuados – traditional Mexican breakfast smoothies containing milk, fruit and oats – to dairy cases in Walmart and Hispanic-specialty grocers this month.

“LALA Licuados are the perfect way to start your morning,” said Matt Okeson, head of marketing, research and development for LALA U.S. “With the goodness of oats, real milk and a blend of real fruits, LALA Licuados are a Hispanic breakfast standard in a convenient ready-to-drink format.”

Licuados are a Mexican beverage, serving as a quick breakfast at home or at juice and licuado stands. Licuados are blended like smoothies but not as thick.

The Licuados are sold in three flavors – Papaya, Mango-Carrot and Vanilla Honey. Each bottle features 8 grams of protein and is a good source of fiber and vitamins.

“Our focus is to create a traditional breakfast offering with LALA Licuados,” Okeson said. “Consumers are increasingly seeking nutritious and high-quality products that maintain the customs of their families.”

The Mango-Carrot flavor was honored as the “Most Innovative Cultured Dairy Prototype Flavor” during the International Dairy Foods Association’s Innovative Cultured Dairy Product competitions earlier this year.

The launch of the LALA Licuados is the latest in a series of new cheese and dairy products offered by LALA, each featuring the authentic taste of Mexican kitchens. Recent new additions include dessert yogurt smoothies and fruit and crema desserts.

Within the last year, the company added three traditional Mexican cheeses to its line-up of yogurt smoothies, yogurts, Mexican crema and milk.

The company produces and distributes a wide variety of dairy-based products throughout the U.S. It is a subsidiary of Grupo LALA, an international foods company, with operations in Mexico, Brazil, U.S. and Central America.

For more information, visit lala-us.com.

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