Home » Bashas’ Launches 90-Day Celebration To Commemorate Anniversary
Corporate Store News West

Bashas’ Launches 90-Day Celebration To Commemorate Anniversary

Bashas Double Up Food Bucks

Last updated on July 8th, 2022 at 05:02 pm

Arizona-based Bashas’ has begun a 90-day celebration to commemorate its 90th anniversary. The grocery chain will have grocery card giveaways, a local charity challenge and will attempt to break a Guinness World Records title.

“We are honored to celebrate our 90th anniversary with our team members, customers, vendors and charity partners,” said Edward “Trey” Basha, president of Bashas’ and grandson of one of the company’s founders. “I’d like to give a heartfelt thank you to everyone for their continued support. Our goal is to express our gratitude and use this milestone as an opportunity to be of additional service to our communities.”

Bashas’ supermarkets began in 1932, when brothers Ike and Eddie Basha Sr. opened the first Bashas’-branded grocery store five miles south of Chandler. Since then, the grocer has been a part of the fabric of Arizona, growing the company from one location to more than 100 statewide under multiple banners.

Following is a breakdown of some of the activities that will take place during the next 90 days:

July 11-12: Attempting to break a Guinness World Records title

On July 11, Bashas’ bakery team members at select grocery stores will cut, fry and package doughnuts in preparation for its attempt to break the world record title the next day for largest doughnut mosaic.

The following day, Bashas’ will roll out the red carpet as it attempts to break a Guinness World Records title at Basha High School in Chandler, using more than 14,000 doughnuts to assemble a 900-square-foot mosaic of its 90th anniversary logo. The Guinness World Records title for largest doughnut mosaic was set in January 2012; it featured 7,040 doughnut and was 512 square feet in size.

July 18- Sept. 23: Holding a “Community Choice Charity Challenge”

Less than a week after Bashas’ attempts to break the world record title, the supermarket chain will kick off a “Community Choice Charity Challenge” on July 18. During the nine weeks that follow, members of the Arizona community will have an opportunity to vote for the charity that they feel is most deserving of an additional $50,000 from Bashas’.

Arizonans can make their selections for the most deserving nonprofit from a group of 32 organizations that are all part of Bashas’ 2022 Charity of the Month fundraising program. Voting will take place in four, two-week voting phases and a final one-week voting phase.

At the end of each voting phase, a select number of nonprofits with the most votes will continue into the next phase. Each voting phase starts with a clean slate count. Votes will not roll over into the next phase.

The final voting phase will feature 10 nonprofits competing for the most votes to secure the additional $50,000. Bashas’ will announce the $50,000 nonprofit winner on Sept. 23.

“Bashas’ has provided significant contributions to Arizona on so many levels,” said Mark Miller, president of Arizona Food Marketing Alliance. “Every state should be lucky enough to have a supermarket chain like Bashas’. Not only is Bashas’ one of our state’s largest employers, but the people who work at Bashas’ are so friendly and genuine. They are good, salt of the earth people. They truly care about our community.”

July 27- Oct. 4: Hosting weekly grocery gift card giveaways

Once a week, for 10 weeks, Bashas’ will randomly give away $500 in grocery gift cards. Each grocery week will start with a Wednesday and end on a Tuesday, starting July 27 and ending Oct. 4, to coincide with Bashas’ weekly grocery ads. Shoppers who activate a personal thank you loyalty offer in their account each week will be automatically entered for a chance to win.

August and September:

Bashas’ will award an additional $2,500 to two nonprofits – one in August and the other in September. Bashas’ team members will nominate a local nonprofit. Bashas’ will then select two nominations and make charitable donations to the nonprofits in the name of the Bashas’ team members who suggested them. 

Bashas’ Family of Stores also plans to give $100 to each of its grocery stores in Arizona and New Mexico to perform a random act of kindness for their local community. Whether the store team decides to donate the money to a local food bank/shelter or give the funds to an individual struggling to pay for groceries, each store team will decide where the money will go. Their random acts of kindness will take place between Sept. 17-18.

For more information, visit bashas.com.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap