NielsenIQ has announced the recipients of the 2022 NielsenIQ Bases Design Impact Awards for the consumer-packaged goods industry. The global competition recognizes package redesigns and the business impacts they make for their companies.
This year’s winners include brands that delivered innovative and creative packaging with design concepts that reflected brand vision while supporting the shopper journey.
Sixty brands submitted package redesigns and the NielsenIQ Bases team used the company’s proprietary retail measurement sales data to identify which brands demonstrated an increase in sales after the launch of the updated package designs.
In addition to evaluating RMS data, NielsenIQ conducted a behavioral survey of 15,000 shoppers to assess individual entries. Each product was evaluated to determine if it presented a visually appealing, easily identifiable package that allowed consumers to find the product on shelves and engage them to purchase the item. The results unveiled 10 winners across various CPG categories with improved designs and a measurable increase in sales.
The winners of the 2022 NielsenIQ BASES Design Impact Award are:
- L’usine Sliced Multigrain Bread
- Parent company: Almarai
- Coors Light Beer
- Parent company: Molson Coors Beverage Company
- Brooke’s Oros Beverages
- Parent company: Tiger Brands
- Cadbury Old Gold Chocolate
- Parent company: Mondelez International
- Lucozade Energy Drink
- Parent company: Suntory
- Nescafé Artesano Coffee
- Parent company: Nestlé
- SSENSE Herbal Tea
- Parent Company: SSENSE
- Turin Chocolate
- Parent company: Mars
- Speed Stick & Lady Speed Stick
- Parent Company: Colgate-Palmolive
- Lay’s Potato Chips
- Parent Company: PepsiCo
“Our team is thrilled to support and promote inspired brands who deliver fresh, beautifully designed packages that stimulate brand growth and financial successes,” said Andrea Fraboni, VP and global leader of Bases Design Solutions at NielsenIQ.
“This year’s winners embody how effective redesigned packaging can help transform and elevate the bottom line of a brand. These companies did it right and we’re excited to showcase their outstanding accomplishments.”
To learn more about its package design research solutions and the NielsenIQ BASES Design Impact Award, visit nielseniq.com.