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Cinnamon Toast Crunch Launches CinnaFuego Flavor


Minneapolis-based Cinnamon Toast Crunch is debuting its CinnaFuego Toast Crunch flavor exclusively online at Walmart. The cereal is the first to combine cinnamon and spice together.

While the new CinnaFuego Toast Crunch looks the same as the original and is still coated with Cinnadust, the sweet cinnamon flavor is combined with spicy pepper.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills senior marketing communications manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch, CinnaFuego Toast Crunch drops online Aug. 12 at walmart.com for a limited time, while supplies last.

General Mills’ portfolio of brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry and Yoki. General Mills generated fiscal 2022 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

For more information, visit cinnamontoastcrunch.com.

For more snack news from The Shelby Report, click here.

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