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Kraft Heinz’s Delimex Rebrands Packaging, Enhances Flavor


Chicago-based Kraft Heinz and its brand, Delimex, is debuting refreshed packaging, enhanced flavor and double the taquito filling.

 “As a brand we are all about bringing bold, delicious flavor to life’s dullest moments,” said Rachel Drof, director brand communications, Delimex. “We are excited for fans to try our new and improved product and experience the golden crispy shell, melty cheese and shredded meat giving your senses a moment to come alive – and don’t forget all the cool toppings you dip your taquito into.”

Delimex, a combination of “delicious” and “Mexican,” was founded by a Mexican-born entrepreneur that brought hand-held Mexican street food to the mainstream. Refreshed Delimex products include:

  • Beef Corn Taquitos;
  • Chicken Corn Taquitos;
  • Chicken and Cheese Flour Taquitos;
  • Beef and Cheese Flour Taquitos; and
  • Beef and Cheddar Rolled Tacos.

To celebrate its Mexican heritage and the refresh, Delimex partnered with two muralists, Ale Ballesteros and Raul Urias, to create two murals in Dallas and Baltimore. The murals highlight various styles with Dallas, featuring beautiful Alejibres – Mexican Spirit Dogs – and Baltimore showcasing the painted skeleton.

The new look of Delimex will be rolling out at retailers nationwide, including Walmart, Target, Amazon and Kroger.

For more information and to locate Delimex products, visit delimex.com.

With 2020 net sales of $26 billion, Kraft Heinz is committed to growing its emerging food and beverage brands on a global scale. The company leverages its scale and agility across a portfolio of six consumer-driven product platforms. 

To learn more, visit kraftheinzcompany.com.

For more Kraft Heinz news from The Shelby Report, click here.

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