Home » Fareway’s Round Up for Variety Campaign Raises $173K
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Fareway’s Round Up for Variety Campaign Raises $173K


Fareway Stores partnered with Variety – the Children’s Charity to conduct its sixth annual Round Up at the register in July at all store locations, raising a total of $173,590.76.

“We want to thank our generous customers for their heartfelt donations to Variety-the Children’s Charity,” said Reynolds W. Cramer, Fareway CEO. “We have proudly partnered with Variety for more than 35 years and are committed to helping kids who are at-risk, critically ill, or living with special needs across our footprint.” 

Customers had the opportunity to round up to the next dollar or provide an additional donation on their grocery bills to help fund Variety’s mission. Dollars raised through the round up will stay in the state in which they were raised, and will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.

The top five fundraising stores will now have the opportunity to host a specialized bike giveaway to a child in their community. The stores are in Clear Lake, Clinton, North Ankeny, Norwalk, all in Iowa, and Gretna, Nebraska.

“We sincerely appreciate the fundraising efforts of Fareway and Fareway customers,” said Sheri McMichael, executive director of Variety. “These funds will allow us to continue our efforts to help children who are at risk, underpriviledged, critically ill or living with special needs.” 

Fareway Stores is a growing Midwest grocery company operating 131 stores in a six-state region. The grocer is a family-owned business, recognized as a top 10 employer in Iowa and has more than 12,000 total employees.

To read the original release about the donation campaign presented by The Shelby Report, click here.

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