Los Angeles, California-based Zevia PBC has appointed Greig P. DeBow Jr. to the role of chief commercial officer.
DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability.
He is responsible for driving market development in support of profitable growth for the Zevia brand through leadership across retail sales, e-commerce, business insights, category management and route-to-market. DeBow will report to Amy Taylor, president and CEO.
“We are thrilled to welcome Greig as Zevia’s chief commercial officer,” Taylor said. “Greig brings decades of deeply relevant experience, which is essential as we sharpen our go-to-market strategy, strengthen our business partnerships at retail and drive channel and geographic expansion.
“He is a well-respected industry leader and expert who is well-equipped to drive immediate impact and provide critical strategic input on our long-term growth plan. I look forward to partnering with Greig along with the rest of the leadership team as we continue to strengthen the brand, drive profitable growth and realize our mission centered around global health.”
Most recently, DeBow was the SVP of sales at Jack Link’s Protein Snacks, where he contributed to building a profitable category-leading brand. Prior to that, he served as VP of sales and distribution at Danone North America, where he was responsible for the convenience, dollar, discount, drug, export and distribution teams across four brand units with a $510 million revenue base.
Prior to Danone, DeBow held a variety of roles at Pabst Brewing Company from 2015-19, including as EVP of national accounts. Over the course of his career, DeBow also gained commercial leadership experience at PepsiCo, Red Bull North America and Standard Beverage Corporation.
Zevia PBC offers a portfolio of zero sugar, zero calorie, naturally sweetened beverages. Zevia beverages are made with plant-based ingredients, contain no artificial sweeteners and are non-GMO project verified, gluten-free, kosher, vegan and zero sodium. Zevia beverages are distributed in more than 31,000 retail locations in the U.S. and Canada through a network of major retailers in the food, drug, mass, natural and e-commerce channels.