Home » Zevia Appoints DeBow As Chief Commercial Officer
Beverages West

Zevia Appoints DeBow As Chief Commercial Officer

Greig P. DeBow Jr.

Los Angeles, California-based Zevia PBC has appointed Greig P. DeBow Jr. to the role of chief commercial officer.

DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability.

He is responsible for driving market development in support of profitable growth for the Zevia brand through leadership across retail sales, e-commerce, business insights, category management and route-to-market. DeBow will report to Amy Taylor, president and CEO.

“We are thrilled to welcome Greig as Zevia’s chief commercial officer,” Taylor said. “Greig brings decades of deeply relevant experience, which is essential as we sharpen our go-to-market strategy, strengthen our business partnerships at retail and drive channel and geographic expansion.

“He is a well-respected industry leader and expert who is well-equipped to drive immediate impact and provide critical strategic input on our long-term growth plan. I look forward to partnering with Greig along with the rest of the leadership team as we continue to strengthen the brand, drive profitable growth and realize our mission centered around global health.”

Most recently, DeBow was the SVP of sales at Jack Link’s Protein Snacks, where he contributed to building a profitable category-leading brand. Prior to that, he served as VP of sales and distribution at Danone North America, where he was responsible for the convenience, dollar, discount, drug, export and distribution teams across four brand units with a $510 million revenue base.

Prior to Danone, DeBow held a variety of roles at Pabst Brewing Company from 2015-19, including as EVP of national accounts. Over the course of his career, DeBow also gained commercial leadership experience at PepsiCo, Red Bull North America and Standard Beverage Corporation.

Zevia PBC offers a portfolio of zero sugar, zero calorie, naturally sweetened beverages. Zevia beverages are made with plant-based ingredients, contain no artificial sweeteners and are non-GMO project verified, gluten-free, kosher, vegan and zero sodium. Zevia beverages are distributed in more than 31,000 retail locations in the U.S. and Canada through a network of major retailers in the food, drug, mass, natural and e-commerce channels.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

Learn More From Vericast

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap