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Richard’s Rainwater Expands To Sprouts, Whole Foods Market

Richard's Rainwater

Austin, Texas-based Richard’s Rainwater has expanded its beverage distribution to include Sprouts Farmers Market locations across Arizona, California and Nevada.

The nation’s first FDA approved cloud-to-bottle company, Richard’s Rainwater captures fallen rain and packages it into recyclable aluminum cans or glass bottles. The rain is caught before it hits the ground, is 100 times cleaner than the strictest bottled water standards and requires minimal processing.

Richard’s Rainwater never contains additives or harsh chemicals like chlorine or fluoride. It is available in still and sparkling rainwater options.

In addition to new distribution in Sprouts locations, Richard’s Rainwater is also expanding its shelf presence at Whole Foods Market. The retailer conducted an off-cycle cut-in to add 12 packs of canned still rainwater alongside 12 packs of the sparkling bottled rainwater on the shelf. Whole Foods Market also carries Richard’s Rainwater in single servings of still and sparkling rainwater in the refrigerated beverage section.

“It’s an exciting time of growth for Richard’s. We’ve long been known as the best-tasting and only renewable water choice in our home state of Texas, but awareness and demand for our ethically sourced water is exploding nationwide,” said Taylor O’Neil, CEO of Richard’s Rainwater. “We’ve seen sales double in the last three months and expanded retail distribution allows more consumers to join our mission of revolutionizing packaged water.”

Richard’s Rainwater is a bottled rainwater and sparkling rainwater brand in the U.S. Its founder, Richard Heinichen, started a quest to find cleaner water for his family ranch in 1994. His dream has grown into a movement to build a network of decentralized rainwater collection sites spread across the country in partnership with local breweries and beverage manufacturers.

Richard’s Rainwater is available online at richardsrainwater.com, at Whole Foods Market locations nationwide, in select locations of H-E-B, Kroger, Natural Grocers and Sprouts and at independent grocers across the country.

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