Albuquerque, New Mexico-based 505 Southwestern celebrates “25 Years of Flavor” with an event to celebrate the anniversary in the location it was originally founded by entrepreneur Roy Solomon.
The celebration is scheduled for Sept. 15 at Tin Can Alley. Tin Can Alley has gained national recognition as an innovative venue featuring locally inspired food, beverages and entertainment. Santa Fe Brewing is an anchor tenant alongside several other local vendors.
The public event will feature celebrity chef and Food Network star Aaron May, and the world’s largest portable green chile roaster which will be roasting fresh Hatch Valley chiles live for attendees. In addition, guests will enjoy music from iHeartRadio affiliate 100.3 The Peak and a food demo from May.
As part of the year-long silver anniversary celebration of the brand, 505 Southwestern invited its fans to submit recipes featuring the green chile. The winner of the contest, Southern California resident Merry Graham, is scheduled to be in attendance, and Chef May will share his twist on the winning recipe, Air Fryer Southwestern Salsa Verde Corn and Bacon Rangoons.
The event is open to the public and the first 150 people to buy tickets will receive a commemorative gift bag. General admission tickets are $25 and include food from all Tin Can Alley food vendors. Tickets can be purchased through Eventbrite here.
Fans who are unable to attend can celebrate with 505 Southwestern virtually by participating in “25 Years of Flavor” contests and virtual events by following 505 Southwestern on Facebook, TikTok and Instagram.
“For 25 years 505SW has been committed to creating the highest quality products using the best and most simple ingredients from the Hatch Valley. Now we want to celebrate with the people who have made our success possible,” said Rob Holland, executive chairman.
“We will be demonstrating our commitment to our fans and communities with a recipe contest featuring incredible prizes, other giveaways, special offers and charitable giving all year long.”
For more information about 505 Southwestern and the “25 Years of Flavor” event, visit 505southwestern.com.