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Frito-Lay Adds Ruffles Ridge Twists To Product Line


Plano, Texas-based Ruffles is partnering with the WNBA and one of its players, A’ja Wilson, to launch the Ruffles Ridge Twists product line.

A’ja Wilson

The new Ruffles Ridge Twists also come in Double Cheddar and Wilson’s own flavor, Smoky Barbecue.

“I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and have my own signature flavor that’s inspired by my Southern roots,” Wilson said.

“What’s even better is Ruffles Ridge Twists Smoky Barbecue isn’t your average potato snack…it’s the first to take the shape of a twist. And this new flavor is just the beginning. Ruffles and I have a lot of exciting things coming and I can’t wait to keep this momentum going.”

Signing Wilson as its newest “Chip Deal” athlete marks the first of many upcoming initiatives with the WNBA. The multi-year partnership cements the brand’s commitment and innovation within basketball culture.

“Through our Chip Deal signings, fans have been able to engage with their favorite NBA players in a whole new way, especially through their signature Ruffles flavors,” said Stacy Taffet, SVP of marketing, Frito-Lay North America.

“Now, as the Official Chip of the WNBA, we’re proud to welcome our first-ever female athlete to our roster with a flavor of her own. A’ja embodies what it means to Own Your Ridges, so we’re owning our ridges too and elevating our product game as part of this partnership by bringing fans the first-of-its-kind Ruffles Ridge Twists.”

The product will be available in stores nationwide soon and is available on snacks.com in 5.5 ounce bags for $5.59 and 1.75 ounce bags for $2.29.

Ruffles is one of several Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo., which is headquartered in Purchase, New York. For more information about Frito-Lay and its brands, visit fritolay.com.

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