Los Angeles-based Fiji Water has transitioned its 500 milliliters and 330 milliliters bottles to 100 percent recycled plastic in the U.S.
The move is a step in reducing plastic waste and replaces almost 65 percent of Fiji Water’s bottle volume in the U.S. with recycled material. The company is committed to continue shifting its entire portfolio of bottle sizes to rPET by 2025.
“In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact,” said Clarence Chia, SVP of marketing, Fiji Water.
“We are using recycled plastic to breathe new life into existing materials, while maintaining Fiji Water’s same great taste, look and quality that consumers come to expect from Earth’s Finest Water. We will continue to set ambitious targets to drive innovation and transformation in our approach and commitment to sustainability and look forward to building on this momentum.”
The switch to rPET reduces plastic waste and CO2 emissions, with some studies showing that rPET can result in up to a 79 percent reduction in carbon emissions when compared to new material. As Fiji Water looks to the future, it has targets to help preserve the planet and make a difference.
In addition to introducing 100 percent rPET bottles, Fiji Water has invested FJ$5 million on energy efficiency initiatives on the Fijian islands, the source of Fiji Water, which includes the use of microturbine energy generation and adopting the low-sulfur fuel standard for all shipping, dramatically decreasing sulfur oxide emissions.
The new rPET bottles can be seen in Fiji Water’s updated the “It’s Not Just Water” TV, digital and social media campaign. The campaign highlights the journey of Fiji Water to music by 11-time Academy Award-nominated composer Hans Zimmer.
The Fiji Water Foundation focuses on sustainability and the preservation of the islands, along with supporting and improving the lives of native Fijians through initiatives that include providing access to clean water, health care services and grants for local schools and organizations.
Since 2007, the Fiji Water Foundation has provided funding to large-scale reforestation and conservation efforts to preserve and protect the Sovi Basin, Fiji’s most important forest ecosystem and the largest remaining lowland rainforest, in partnership with Conservation International.