Oui by Minneapolis-based Yoplait has launched a new partnership with Reese Witherspoon’s Hello Sunshine and best-selling author Eve Rodsky.
Together, the three have released “Say Oui to Me,” a three-part video series in which Rodsky meets and invites women to find their “Unicorn Space” – the personal time to prioritize their interests.
In addition to the Hello Sunshine partnership, Oui by Yoplait has also recently updated its recipes. The fruit-on-bottom whole milk yogurt will include 20 percent more fruit. The new recipe is accompanied by new packaging, reflecting the “Say Oui” approach celebrated with the Hello Sunshine and Rodsky partnership.
“When you ‘Say Oui’ to living intentionally, even in the midst, it can be life changing. It’s a beautiful feeling, whether we slow down for a bite of delicious Oui by Yoplait yogurt, or lean into a creative passion that has stayed tucked away for too long. We are so happy to partner with Hello Sunshine to show more women how to make it a reality,” said Courtney Hamacher, VP, dairy business unit at General Mills.
“We’re also thrilled that our consumers can ‘Say Oui’ to our updated yogurt with more fruit – giving them more of what they love about Oui by Yoplait.”
In addition to the video series, the multi-year partnership with Hello Sunshine and Rodsky includes digital giveaways, virtual workshops and product news in the coming months.
“I am so excited that Hello Sunshine is partnering with Oui by Yoplait to encourage women everywhere to prioritize their own self-expression. I know firsthand how difficult it can be to carve out time to make space for yourself,” Witherspoon said.
“This partnership and video series are so important as they will inspire women to find their creative passions and say ‘yes’ to themselves every day.”
Rodsky agreed, saying, “Find Your Unicorn Space is all about finding joy in life and investing in creative expression. I love that Oui by Yoplait believes in the journey toward intentional living, and I look forward to working with them to invite others to do the same.”