New York City-based FreshDirect has announced it will be exiting markets that are served by its Washington, D.C., and Philadelphia facilities.
In order to better serve customers in the New York tri-state market, the company has said it will scale back its operations in other areas.
The last day that customers will be able to place an order for delivery in the Philadelphia or Washington, D.C. areas is Sept. 2, with some neighborhoods ending Aug. 29.
The final deliveries will be made on Sept. 3.
Any outstanding DeliveryPass subscriptions will be credited to the customer’s original form of payment by Sept. 30. The credits will be returned automatically but make take several business days to show on a consumer’s account.
For those who have FreshDirect accounts, the account will still be active for use should any customer visit or move to a FreshDirect area.
“FreshDirect had a tremendous year [in 2021] integrating into the Ahold Delhaize family,” said Dave Bass, managing director.
“From record-setting days to launching a vendor data platform and an updated dynamic website, FreshDirect always sets the bar high for growth and innovation. As it celebrates its 20th anniversary, FreshDirect continues to be a leading local brand in the competitive New York City market.”
FreshDirect is an online food grocer, delivering to customers’ homes and offices across the New York, New Jersey, Connecticut and Delaware metropolitan areas. The company sources fresh meat, fish, produce and other local favorites through direct relationships with suppliers, growers and farmers. Launched in 2002 and headquartered in the Bronx, New York, FreshDirect was acquired by Ahold Delhaize and Centerbridge Partners in January 2021.
For more company information, visit freshdirect.com.
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