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Odyssey Elixir Expands Retail Distribution Into Thrive Market

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Fort Lauderdale, Florida-based Odyssey Elixir has announced that its mushroom energy drinks are available on Thrive Market and at GNC. It will be part of the Fantastic Fungi Forager Box that drops on Sept. 21.

“We are thrilled to continue executing on our omnichannel strategy by adding these very significant points of sale to our distribution channels. Each has their own loyal customer base, and we look forward to supporting them in their launch and beyond,” said Scott Frohman, founder and CEO of Odyssey Wellness.

“We’re committed to a multi-channel distribution strategy that targets everywhere our consumer shops.”

Odyssey integrates the power of adaptogenic mushrooms into their line of next generation sparkling energy elixirs to promote energy, focus, clarity and mood.

Odyssey’s meteoric rise in popularity amongst the Gen Z and Millennials is credited to their extraction method capturing all the health benefits of these superfoods with an undetectable mushroom taste.

“As a health-first online membership, we’re delighted to introduce Odyssey Mushroom Elixirs to our 1.2M members,” reported Christine Dang, Category Manager Thrive Market.

“Our members are hungry for products that provide functionality and taste – and Odyssey Mushroom Elixirs are a functional superfood-filled drink that tastes delicious.”

Odyssey is uniquely positioned to benefit from a triple play at the intersection of three burgeoning market sectors: the global energy drinks market expected to reach $177.59 billion by 2030, the global functional beverages market projected to be worth $279.4 billion by 2030, and the global functional mushroom market expected to be worth $22.3 billion by 2032.

Odyssey Wellness is an emerging functional energy beverage company. Its innovative and exotic-flavored functional mushroom elixirs are powered by nootropic and adaptogenic eight-to-one fruiting body extracts of Cordyceps and Lion’s Mane and 85mg of natural caffeine from green tea.

For more information, visit odysseyelixir.com.

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