Fort Worth, Texas-based Ben E. Keith has hired Aimee Lakotas as VP of marketing. She joined the company on Sept. 7.
A 25-year marketing veteran with experience in strategic marketing and brand building, Lakotas will report to David Werner, SVP, independent sales and marketing.
“Ben E. Keith Foods continues to grow in a highly competitive marketplace and to retain our leadership position requires compelling, innovative and well-targeted cross-channel marketing,” Werner said. “Aimee Lakotas, with her proven expertise in brand marketing, is the perfect person to ensure we are reaching the right audiences at the right time with creative and impactful marketing programs.”
Lakotas comes to Ben E. Keith Foods from 2nd Avenue Thrift Superstore and Greendrop, a retail model that combines thrift stores with recycling distribution centers, for which she served as VP of marketing.
Previously, she spent more than a decade in marketing leadership roles at JCPenney. She rose to the position of senior director, brand marketing and led an 18-person team responsible for brand building and communications. Earlier in her career, Lakotas specialized in sports marketing by developing and managing professional sports partnerships for several Fortune 500 clients.
A Dallas resident, Lakotas has a master’s degree in business and sports marketing from Georgia Southern University and a bachelor’s degree in communications from Ohio University.
For more information about Ben E. Keith Foods, visit benekeith.com/food.