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ZOA Energy Launches Limited-Edition Cans For Movie Release

Dwayne "The Rock" Johnson

Tampa, Florida-based ZOA Energy is collaborating with DC Films to launch limited-edition “Black Adam” cans to stores nationwide for consumers.

The cans feature ZOA founder and film lead/producer Dwayne Johnson as Black Adam. The cans are available while supplies last online through its website, on Amazon and in grocery and convenience stores. ZOA has also released a limited-edition 12-pack of ZOA Energy featuring the full Justice Society characters, available exclusively at Costco stores.

“It has been our goal since day one at ZOA, as it is across all of our businesses, to listen to our consumers and deliver the best product possible,” Johnson said. “When I’m on set, ZOA helps keep me focused and balanced throughout the day, so it was a natural next step to make this first-of-its-kind partnership with Warner Bros. and DC official with these limited-edition Black Adam cans.”

After purchasing the limited-edition “Black Adam” cans, consumers can scan its QR code to get behind-the-scenes clips from the movie.

The beverage brand has also partnered with Atom Tickets to give 10 winners a year’s worth of free movie tickets, a Black Adam film poster signed by Dwayne Johnson and a year’s supply of ZOA Energy drinks. Through Nov. 15, consumers will be able to enter the sweepstakes for a chance to win.

“We created ZOA with a belief in the power of positive, balanced energy,” said Dany Garcia, ZOA founder. “This unprecedented partnership between ZOA and ‘Black Adam’ exemplifies this mission – it takes our audience from this larger-than-life superhero on the big screen to fueling their momentum as superheroes of their own lives. I am so excited to see their reaction to our limited-edition ‘Black Adam’ cans.”

For more information, visit zoaenergy.com.

For more packaging news from The Shelby Report, click here.

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Donald E. Stephens Convention Center
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