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AdAdapted, Flipp Partner To Help Brands Land On Shopping Lists


Ann Arbor, Michigan-based AdAdapted has partnered with Flipp, a retail technology company. Together, the partners will help CPG brands to drive shopper intent and for shoppers to build their digital shopping lists.

The partnership means AdAdapted’s one-click, add-to-list technology can be utilized on Flipp’s platform. AdAdapted can advertise CPG products to shoppers as they build their mobile lists on Flipp, getting them to add branded products to their lists in a single click, driving awareness, consideration, purchase intent, trial and sales for brands.

“In this inflationary environment, shoppers are increasingly using digital pre-shopping tools to decide what to buy – digital circular readership in the U.S. is at a four-year high,” said Sam Rosenbaum, director – brand platform, Flipp. “By partnering with AdAdapted, we’re helping brands shape purchase decisions in this incredibly high-intent context while providing a non-disruptive, relevant experience for our users.”

The partnership highlights AdAdapted’s expansion and growth in the shopping list space. Along with Flipp, its exclusive network of apps include Tasty, Our Groceries, Buy Me a Pie, BigOven, Listonic, Prepear and a range of additional list and retail apps.

“It’s exciting to add Flipp to our growing network of top weekly shopping apps,” said Molly McFarland, co-founder and CRO, AdAdapted.

“Flipp is used by millions of shoppers every week to make better purchase decisions for their grocery lists, while saving time and money. We’re looking forward to bringing AdAdapted’s technology to the platform, helping CPG brands engage and influence shoppers where it matters most.”

To learn more, visit adadapted.com.

For more technology news from The Shelby Report, click here.

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