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La Brea Bakery Launches Cinnamon Raisin Loaf At Kroger Stores

La Brea

Los Angeles-based La Brea Bakery has launched its artisan Cinnamon Raisin Loaf in Kroger stores.

“This loaf is a great addition to our portfolio, as it brings a slightly sweet option to our product line,” said Brie Buenning, director of marketing for La Brea Bakery.

“We’ve also seen more consumers interested in breakfast at home and nostalgic flavors right now. This new product is a perfect fit, and we’re excited to bring an elevated cinnamon raisin bread experience to the market.”

The Cinnamon Raisin Loaf was developed through a Kroger-La Brea Bakery partnership, which identified a gap in the in-store bakery category.

“As a classic bakery favorite, cinnamon raisin bread is versatile and continues to grow in popularity, but you don’t see it in the in-store bakery fresh artisan bread offerings,” said Christy Benken, Kroger category manager, bakery – bread and rolls.

In addition to Kroger stores, La Brea Bakery’s Cinnamon Raisin Loaf will be available at other Kroger-owned stores, including Fred Meyer, Fry’s, Harris Teeter, King Soopers, Ralphs, Roundy’s and Smith’s Food and Drug.

The company said the Cinnamon Raisin Loaf complements sweet and savory flavors, pairing well with white cheddar and Brie cheeses, chardonnay and Belgian-style ales.

Since 1989, La Brea Bakery is North America’s No.1 artisan bread brand.

For more information, visit labreabakery.com.

To read more bakery news from The Shelby Report, click here.

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