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Ocean Brands Launches Wild Caught Tinned Seafood In U.S.

Ocean Brands

Ocean Brands, a brand of sustainably-caught fish in Canada, launched its line of tinned seafood Sept. 21 across the U.S.

In partnership with Matiz, Ocean’s has introduced eight varieties of Brisling sardines and Mackerel filets. All Ocean’s fish are wild caught in their prime using sustainable fishing practices and hand packed, without artificial ingredients.

“We couldn’t be more excited to launch this line of highly sustainable, healthy and flavorful tinned fish to the growing market of U.S. consumers. Ocean’s Brisling Sardines and Mackerel offer consumers fish that they can eat frequently without worrying about depleting the population of the species,” said Nola Martin, VP of marketing. “We’re giving people fish that they want to eat, can feel great about eating and can afford to eat often.”

Ocean’s is committed to plastic neutrality, reducing the amount of plastic in its packaging and offsetting the balance through third party partnerships with Cleanhub and Tridi Oasis, a female-led recycling company that specializes in PET. Ocean Brands is a member of GGGI, an initiative focused on removing and recycling discarded fishing gear from the oceans.

“As the ‘tin-to-table’ movement continues to grow in popularity in the U.S., our goal with the Ocean’s line is to provide consumers the flavorful and sustainable products they are searching for while maintaining the high quality our customers have come to expect,” said Kelly Burling, COO of Culinary Collective. “Once people try our exciting flavor profiles, they’ll be hooked.”

Mackerel is a saltwater fish in the same family as bonito and tuna. Ocean’s mackerel is of the species Scomber Scombrus, which are found in the cold waters in the North Atlantic. Out of both fresh and saltwater fish, Mackerel has one of the highest concentrations in Omega-3 acids, is low in mercury and is a good source of protein.

Brisling sardines are small fish that inhabit the North Atlantic. Unlike other sardines, Brislings are a specific species of fish, called sprats and have the highest concentration of omega-3 fatty acids out of all sardines. With three times the calcium as a cup of milk, Brisling sardines also have the phosphorus and vitamin D needed for calcium absorption.

For more information or to purchase the products, visit Ocean Brand’s Amazon store.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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