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Arrowhead Mills Launches Complete Brand Refresh


Chicago-based Arrowhead Mills is debuting a new look featuring a redesigned logo, refreshed packaging, a revamped website and two new SKUs: Organic Oat Flour Pancake & Waffle Mix and Organic Apple Cider Pancake & Waffle Mix.

The look is a nod to the evolution of Arrowhead Mills, which recently celebrated its 50th anniversary. The brand is also celebrating the fact that more than 87-percent of all Arrowhead Mills products are USDA Certified Organic.


The new look and feel will appeal to new Arrowhead Mills consumers, while continuing to connect with brand loyalists. The packaging enhances shelf presence with a modern, color block design featuring Arrowhead Mills’ red hue and readable product benefits. Products featuring the new logo and packaging are rolling out to retailers now to reach on-shelf displays this month.

“We are very proud of the long-standing heritage of the Arrowhead Mills brand and the way the company continues to innovate and evolve, while staying true to the standards and commitment to simply made, high-quality organic products and ingredients,” said Dan Anglemyer, COO at Arrowhead Mills.

“Company founder, Frank Ford was really ahead of his time in respect to embracing organic agriculture and regenerative farming practices, which many of today’s consumers demand. This brand refresh is an opportunity for Arrowhead Mills to secure more on-shelf visibility with bolder graphics that communicate product and nutritional benefits clearly and provide a look and feel that is more modern and reminiscent of where we are today as a brand. We’re also excited to bring our new tagline ‘Your Guide to a Life Well Lived’ to life as well.”

The updated look will debut on two new pancake and waffle mix SKUs including:

  • Organic Oat Flour Pancake & Waffle Mix – Made with USDA Certified Organic and non-GMO ingredients, this gluten free mix comes in a 16 ounce bag, making enough batter for about 12 servings of waffles or pancakes.
  • Organic Apple Cider Pancake & Waffle Mix – Made with USDA Certified Organic and non-GMO ingredients, this mix comes in a 22 ounce bag with enough batter for about 17 servings of waffles or pancakes.

For more information, or to check out its improved website, visit ArrowheadMills.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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