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Kroger, Priority Health Announce Co-Branded Plans

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Detroit-based Priority Health, a nationally recognized nonprofit health plan, and Kroger Health, the health care division of The Kroger Co., announced the launch of two co-branded Medicare plans with benefits and services that address people’s whole-health needs and well-being.

The plans, PriorityMedicare + Kroger as well as PriorityMedicare D-SNP + Kroger, will be available in eight counties in Southeast Michigan beginning in January. This includes: Genesee, Ingham, Livingston, Macomb, Oakland, Saginaw, Washtenaw and Wayne.

Eligible members enrolled in one of these plans will have benefit allowances that can be used at Kroger stores to buy food, as well as health and wellness items. Both plans also offer a no-cost Boost membership which includes fuel points per $1 spent, digital coupons, the ability to order groceries online and next-day grocery delivery.

“We’re excited to offer these co-branded plans with Kroger to our Medicare members in Southeast Michigan,” said Samia Brown, director of senior markets and product development at Priority Health.

“We know nutrition impacts one’s health and well-being, especially our senior population. At Priority Health, we’re always looking for ways to better serve our members and provide tangible resources and incentives that will help them live their healthiest lives possible.”

Through these plans that provide financial support for groceries and health-related items, eligible members will reduce their monthly out-of-pocket costs.

“Our collaboration with Priority Health allows us the ability to offer seniors in our Michigan communities access to affordable, high-quality health care services. Additionally, we can provide preventative care using food as medicine through enhanced nutrition and OTC benefits,” said Jim Kirby, chief commercial officer for Kroger Health.

For more details about these health plan benefits and Priority Health’s Medicare plans, visit priorityhealth.com/medicare.

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