In support of the communities devastated by Hurricane Ian, Greensboro, North Carolina-based The Fresh Market has launched a fundraiser to benefit the work of World Central Kitchen, a nonprofit that provides meals to people impacted by humanitarian, natural and community crises.
The Fresh Market began a three-week register roundup fundraiser on Oct. 5 and will match all donations up to $100,000, with 100 percent of the proceeds donated to WCK.
Currently, WCK is providing meals in community distribution points in Port Charlotte, Cape Coral and Fort Myers, multiple Lee County hospitals, Sanibel and Pine Islands, as well as additional food truck placements across several severely impacted communities.
“Hurricane Ian has directly impacted many team members of The Fresh Market, their families and the communities we have served for the last 40 years,” stated Jason Potter, CEO of The Fresh Market.
“We understand the importance of fresh food and the comfort it brings and are proud to support World Central Kitchen’s efforts to assist the people who are experiencing the aftermath of Hurricane Ian. We invite the guests of The Fresh Market to join us in these fundraising efforts to help provide meals by rounding up at the register.”
Founded in 2010 by Chef José Andrés, World Central Kitchen is a nonprofit that provides fresh meals in response to crises. WCK’s Chef Relief Team mobilizes to the frontlines with the urgency of now to start cooking and provide meals to people in need.
Deploying its model of quick action, leveraging local resources, adapting in real time, and by partnering with organizations on the ground, WCK provides freshly made, nutritious meals to those in need.
The fundraiser will run through Oct. 25.
The Fresh Market operates 160 stores in 22 states across the U.S. The grocer was voted as the “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards.