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Hy-Vee Opens New Location In La Crosse, WI


Hy-Vee has announced that after several months of construction, its La Crosse location opened Oct. 18, marking Hy-Vee’s fifth location in Wisconsin. The store has been reimagined with a new layout, the second of its kind in Wisconsin and fourth for the retailer overall. 


The 105,000-square-foot store will offer a new dining experience for customers with a large, open food hall dining area for fast-casual dining, which includes Hy-Vee’s expanded breakfast menu; a pub with full sit-down bar, 32 taps and outdoor patio; mealtime offerings; Mia Italian; HyChi and Hibachi; Nori Sushi; Market Grille; Long Island Deli; and a Wahlburgers at Hy-Vee. 

The store also offers amenities such as a bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station, a delicatessen including shaved meats and cheeses, specialty cheese and charcuterie, a meat counter including a chef’s station; an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options; an in-store Starbucks; and a pharmacy with a drive-up window.

Additional in-store offerings include Joe Fresh clothing, a Pair Eyewear kiosk, a beauty department and an expanded Candy Shoppe department with novelty and nostalgic selections. This location also has a large Hy-Vee Wine and Spirits department featuring a walk-in beer cooler, humidor and wine room.


The La Crosse Hy-Vee includes all-digital shelf labels that display product information and pricing and has more than 100 TVs that feature Hy-Vee products, promotions and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods, as well as access offerings via Hy-Vee financial services. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a more convenient shopping experience.

Other amenities include Hy-Vee Aisles Online pickup and delivery, mother’s room, dry cleaning and postal services.

The store will carry about 100,000 items, including more than 10,000 specialty items, 5,000 HealthMarket items and 1,500 fresh produce items (including 100 organic items).

This location also has an accompanying Hy-Vee Fast & Fresh convenience store in the parking lot that offers fresh on-the-go meal offerings, a Market Grille Express and select grocery staples including fresh produce and fresh bakery items.

Hy-Vee has invested more than $33 million in the community to build, furnish and stock the grocery store and accompanying convenience store. The new La Crosse location will create more than 500 local jobs, including 136 full-time positions. 

For additional information, visit hy-vee.com.

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