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IRI To Highlight New Research During Upcoming Events

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IRI has announced new thought leadership for the upcoming weeks in its latest version of Next Week Now, a compilation of insights-rich activities, announcements and events.

Upcoming IRI thought leadership activity includes:

  • Friday, Oct. 21 –The Room Brand Retreat 
    • In their session,“You Are Only as Good As Your Team: How Generation X manages Millennials and Generation Z,” IRI’s Jennifer Pelino and Colgate’s Jen Caballero will share a playbook on managing the challenges rampant on our Zoom calls and in our hallways. With many teams burned out and facing new issues, they will share innovative best practices and new tools to boost productivity, morale, and as a result, performance. Register here.
  • Sunday, Nov. 13 –PLMA 2022 Annual Private Label Trade Show
    • The private brands market is evolving and current consumer trends reveal that learning new ways to navigate this ever-changing climate is essential. In her session, “Today’s Consumer Demand for Store Brands,” IRI’s Mary Ellen Lynch will share what’s driving private label growth among American consumers and how that momentum will continue into 2023. She will share how post-pandemic shoppers have changed their buying habits and where brands fit into this new mindset. Register here.

IRI, which merged with The NPD Group, unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With a repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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