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SpartanNash Names New EVP, Chief Strategy, Information Officer

Masiar Tayebi

Grand Rapids, Michigan-based SpartanNash has promoted Masiar Tayebi to EVP, chief strategy and information officer. Tayebi was hired in April 2021 as EVP, chief strategy officer.

“SpartanNash is more focused than ever on being the most customer-focused, innovative food solutions company,” said Tony Sarsam, CEO.

“Our innovation through technology goes hand-in-hand with the overall strategy of the company, making Masiar a natural leader for the IT function moving forward. He brings more than two decades of experience connecting strategy, technology, innovation and execution to drive growth and transformational change.”

Prior to SpartanNash, Tayebi served as Global Head of Corporate Strategy and Business Development at Whirlpool Corporation. In that role, he was responsible for strategy and acquisitions, including Yummly, a technology food platform offering online grocery delivery. After acquiring Yummly in 2017, Masiar served as COO at Yummly, executing Whirlpool’s innovation growth strategy and tripling users to 23 million.

Previously, Tayebi was an executive director at UBS focused on strategy, M&A and transformational change. During his time at UBS, he served in various leadership positions, including Americas chief technology officer and global head of change management for its asset management division. Before joining UBS, Tayebi worked with various Fortune 500 clients on strategic initiatives during his time in management consulting.

SpartanNash’s customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges and the company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan.

To support its distribution business, the Company operates a network of distribution facilities and a nationwide transportation fleet. The company owns and operates 147 supermarkets under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market.

For more information, visit spartannash.com.

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