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Green Flash Launches New Beers, Reveals Refreshed Branding

Green Flash

San Diego-based Green Flash Brewing Co. has released its West Coast IPA lineup, which includes the West Coast IPA beer and two new additions, Imperial West Coast IPA and Hazy West Coast IPA. This year-round lineup is available in 12-ounce cans, nationally.

Green Flash’s new lineup of core beers celebrates its West Coast IPA roots, which helped define West Coast-style IPAs and put the San Diego-founded brand on the map. The brand’s West Coast IPA beer is brewed with six different hops featuring layers of pine, floral and citrus aromas.

“These new beers are a celebration of the beloved West Coast-style IPAs, and our new packaging and branding reinforces our roots in San Diego, a special community that has consistently contributed to the prominent craft beer lifestyle. Green Flash is one of the original San Diego craft beers, and we’ll always have a deep connection to the people, coastline and surrounding waters,” said Aaron Grossman, creative and brand director.

Beginning in December, all three beers will be available in its West Coast IPA Variety 24-pack at select wholesalers.

Green Flash’s new branding is designed to reconnect the brand with its history. The packaging features custom artwork by Matthew Jay Fleming, whose illustrations depict the San Diego coastline and capture the West Coast’s Green Flash, which is the optical phenomenon that occurs as the sun sets into the ocean below the horizon.

Green Flash Brewing Co. is a lifestyle craft beer brand and a part of the SweetWater Brewing Company’s family of brands.

For more information, visit greenflashbrew.com.

To read more beverage news from The Shelby Report, click here.

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