IRI, which recently merged with The NPD Group, and Tree Top are expanding their partnership. IRI will help Tree Top monitor fluid pricing activity in the marketplace by providing access to granular insights amid a changing inflationary environment.
“Tracking the market closely…is essential for any business to thrive in the current environment,” said Mike Schrenk, category and syndicated data manager, Tree Top. “IRI has empowered our business decisions with more timely and actionable insights that enable us to be more proactive in the marketplace.”
A recent IRI report notes that food and beverage inflation continues to persist yearly, affecting consumers’ shopping behavior. Through the collaboration with Tree Top, clients will have an expedited view of the changing economic dynamic while continuing to plan for long-term business opportunities.
“IRI and Tree Top recognize the ever-changing needs of our clients and are dedicated to finding solutions that fit their short- and long-term goals,” said Stefanie Fiery-Cale, SVP, mid-market core.
“Inflation has impacted consumers and businesses, leading to rapidly shifting needs. Our extended collaboration will enable Tree Top to anticipate consumer shifts in product affordably and marketplace trade-offs as a result of inflationary price pressures.”
Tree Top is a grower-owned cooperative owned by about 900 apple and pear growers, and was founded in 1960 in Washington’s apple country. Tree Top led the way in juices and apple sauce, and with its fruit expertise and trusted sources of fruit, produces an array of fruit-based products and solutions for consumers. Tree Top operates seven production facilities near the fruit in Washington, Oregon and California to create fruit products made from simple ingredients.
With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver growth.