Minneapolis-based Kradle Pet Calming Co. has announced the appointment of Ellen Forsyth as the company’s chief customer officer.
Forsyth brings more than 20 years of sales and marketing experience in the consumer packaged goods industry to Kradle. She began her career as a retail sales representative at General Mills and went on to hold several executive leadership positions within the organization, including VP of capabilities and retail operations, VP of strategic revenue management and VP of U.S. grocery and industry affairs.
Most recently, Forsyth served as the SVP, head of sales at the Blue Buffalo Pet Food Co., where she led a team of 250 sales professionals and 1,200 retail demo partners. Her tenure at Blue Buffalo, from July 2019-November 2020, resulted in $1.5 billion in sales, category leading growth and channel expansion.
“We are ecstatic to welcome Ellen Forsyth to the leadership team at Kradle,” said Bill Partyka, CEO. “Her proven track-record of accelerating growth and her success in the pet category is a key asset for our strategy as we continue to build our business with key retail partners.”
In this position, Forsyth will lead all sales segments, including customer success management, and will be responsible for growing market share and driving top-line sales.
“The idea of working with a mission-first company and the chance to be part of building something amazing from the beginning stages was exactly the type of opportunity I was looking for as I came back from sabbatical. The fact that I am a pet parent to a crazy, young and anxious pup, who has certainly benefited from Kradle, didn’t hurt either,” Forsyth said.
“My experiences with consumer packaged goods brands and with customers over the last 20 years will help bring Kradle to many new pet parents in the near future.”
For more information, visit kradlemypet.com.