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Schnucks, Salvation Army Renew Holiday Partnership Campaign

Schnucks united way the register

St. Louis, Missouri-based Schnuck Markets is continuing its partnership with The Salvation Army during the upcoming holiday season.

Through Nov. 23, customers can donate to The Salvation Army by choosing to “round up” their purchases to the nearest dollar. Customers who use self-checkouts can choose a $1, $3 or $5 “scan and give” option. Members also can donate their rewards to The Salvation Army as part of the “Donate Your Rewards” program. 

Donations will support The Salvation Army in the communities in which it is donated. In 2021, Schnucks and its customers donated $266,000 to The Salvation Army as part of the “Round Up” campaign. 

At the campaign’s conclusion, Schnucks will welcome back The Salvation Army’s bell ringers and their iconic red kettles. Beginning Nov. 25 and continuing through Christmas Eve, bell ringers will return to all Schnucks stores daily.

“Through our ‘Round Up at the Register’ campaigns, our generous customers continue to show how a few cents can quickly add up and make a difference in the lives of those less fortunate in our communities,” said Todd Schnuck, chairman and CEO.

“Our company and The Salvation Army have been partners for nearly 40 years, and we’re honored to continue that partnership this holiday season through the ‘Round Up at the Register’ and by once again hosting bell ringers at all of our stores.” 

Earlier this year, The Salvation Army of Greater St. Louis recognized Schnucks with the “Doing the Most Good” award, highlighting the company’s commitment to serving the community and for providing support to The Salvation Army

“The donations raised through the Schnucks Round Up campaign will make sure families have food on their tables for their holiday meals, assist with utility and rental assistance and will give Schnucks customers the opportunity to help these families have brighter holidays,” said Lt. Col. Robert A. Webster, divisional commander, midland division, The Salvation Army.

“This year marks the 75th anniversary of The Tree of Lights campaign. The Tree of Lights is critical to supporting services provided year-round by The Salvation Army. This year’s goal is $6.2 million in the Greater St. Louis area.”

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