Cincinnati, Ohio-based The Kroger Co. has shared its efforts to help customers from the impacts of inflation as they prepare holiday meals with a shopping guide. The grocer, who estimates the cost of turkey has risen 20 cents per pound this year, will not shift the rising cost to customers.
“At Kroger, we are committed to making the holiday season memorable and accessible for everyone,” said Stuart Aitken, SVP and chief merchant and marketing officer.
“We strive to keep prices low every day, and this Thanksgiving, we are helping our customers keep turkey at the center of the plate by not passing on rising turkey costs. Whether making a timeless family recipe or creating a gourmet spread for guests, we promise our customers fresh, high-quality ingredients to make their holiday meals easy, affordable and delicious.”
According to 84.51º, the grocer’s retail and data science, insights and media arm, 48 percent of customers surveyed plan to cut back on at least some Thanksgiving staples due to inflationary pressures.
For $5 per person, customers can feed a crowd of 10, without skipping on any Thanksgiving favorites, such as turkey, rolls, green bean casserole, sweet potatoes, corn, mac and cheese, pumpkin pie, stuffing, gravy, mashed potatoes and cranberry sauce.
The guide, containing the grocer’s “Our Brands” products, covers the staples people need to create holiday meals. Kroger has also increased total promotions, digital deals, personalized offers and expanded fuel points savings throughout the holidays. People can look forward to more savings, including the Kroger “5X” event beginning Nov. 16, that allows customers to use digital coupons up to five times and four times fuel points on gift card purchases.
The Kroger Co. “Zero Hunger | Zero Waste Foundation” will donate one million meals to Feeding America and invites people to join in its mission with its holiday fundraising campaign. Through Dec. 24, customers will have the opportunity to contribute, with 100 percent of donations going to local hunger relief organizations, including Feeding America member food banks.
“Experiencing food insecurity can be especially painful and isolating during the holidays,” Aitken said. “We are proud to assist in easing that burden for many families this season, and it brings us immense joy to be part of their holidays. Kroger is grateful to customers who share in our mission and graciously contribute even when they are trying to stretch their budgets.”
Customers can shop in-store through pickup or delivery using Boost by Kroger, the annual grocery membership that offers two times fuel points and can save customers more than $1,000 per year on fuel and grocery delivery.