Edible Garden has announced an expansion of its distribution with Gristedes and D’Agostino supermarkets to sell its products in 29 of their combined locations in Manhattan, Brooklyn and Westchester.
“We have a longstanding relationship with Edible Garden and look forward to enhancing our partnership by adding their products into our retail locations. They have been a solid partner over the years, and we believe their Zero-Waste Inspired approach aligns with the importance we place on sustainability,” said Rick Rodriguez, director of produce at Gristedes.
“By adding branded displays for their products in our retail locations, Edible Garden is helping to enhance the consumer experience. Edible Garden has proven to be a dependable and forward-thinking supplier and we look forward to building on this relationship into the future.”
In addition to an expansion of the distribution network, Edible Garden plans to collaborate with Gristedes and D’Agostino on the display and strategic placement of Edible Garden’s products within their retail locations, utilizing advanced analytics and time-tested merchandising techniques. New branded displays will be set up with the products at strategic locations within the stores.
In addition, Edible Garden will work with their buying teams to determine the appropriate, optimized, SKU mix for each of the retail locations. Products will include all varieties of 4-inch potted herbs, hydro basil, butterhead lettuce and all varieties of cut herbs in bags to preserve their freshness.
“We are proud to further expand our relationship with Gristedes and D’Agostino supermarkets. Their retail locations are ideally located in densely populated, urban areas that receive high volumes of foot traffic, in the New York City metropolitan area. In addition to expanding our retail footprint, our goal continues to be to deepen our penetration and significantly expand our product placement within their locations,” said Jim Kras, CEO of Edible Garden.
“Gristedes and D’Agostino know how important quality produce is to the neighborhoods it serves and is fully committed to providing the freshest, most extraordinary mix of produce at attractive prices. Our CEA facility is located in close proximity to Gristedes and D’Agostino retail supermarket locations, and our pick, pack and ship time will be 24 hours or less, ensuring fresh products and timely delivery as we ramp up distribution.
“Overall, our No. 1 goal is to supply products that meet the changing demands of consumers, while making the store owners job both easier and more profitable. We believe the expansion of our distribution relationship is further validation of the successful execution of our strategy, as well as the growing acceptance of the Edible Garden brand.”