Salisbury, North Carolina-based Food Lion Feeds provided 5.4 million meals through its annual Holidays Without Hunger campaign.
The initiative benefits Feeding America and its 33 local member food banks, as well as partner feeding agencies throughout the grocer’s 10-state operating area.
From Nov. 9-Dec. 24, customers purchased a prepackaged Holidays Without Hunger food box for $6 or made a cash donation at checkout in-store or online through Food Lion To Go.
“Last year, more than 53 million people turned to charitable food assistance for help getting food,” said Lauren Biedron, VP of corporate partnerships at Feeding America.
“As food banks continue to experience increased demand, we’re thankful for Food Lion Feeds and its customers, whose donations are helping to provide millions of meals to communities facing hunger this season and beyond.”
Since the Holidays Without Hunger campaign began in 2014, customers have helped to provide more than 32 million meals to those in need.
“During a time when we know the need is critical and families are facing hunger, we are grateful to partner with our customers to address food insecurity in our communities,” said Kevin Durkee, manager, Food Lion Feeds.
“We care about nourishing our [community] in need and are proud to support our food bank partners and local feeding agencies to help them secure the resources they need to serve the most vulnerable families in our communities.”
In addition to this holiday campaign, Food Lion Feeds partnered with college football teams to help provide 828,000 meals to Feeding America food banks. To read the full story from The Shelby Report, click here.
Through Food Lion Feeds, the grocer has helped to provide more than 1 billion meals to people since 2014 and has committed to donate 1.5 billion meals by 2025.