PLMA has announced that Juan De Paoli, VP of Our Brands at The Kroger Co., will take the stage at its annual meeting and leadership conference March 22-24 at the Hyatt Regency Grand Cypress in Orlando, Florida.
De Paoli will speak at a breakfast session on March 24.
“We are pleased to welcome Juan De Paoli to our annual meeting and leadership conference,” said Peggy Davies, PLMA president. “Juan’s 20-plus years of experience, vision and talent has greatly contributed to consumer engagement with retailers’ own brands.”
De Paoli joined Kroger in 2021. He is responsible for driving Kroger’s private label vision, strategy and program development to deliver long-term growth and enhance the company’s brand equity, strategic positioning, revenue, profit and market value. He also provides leadership to and develops high-performing team members, oversees product development, testing, sourcing, vendor selection and private label marketing programs to minimize cost and maximize sales revenues related to private label products.
Prior to Kroger, he served as SVP of private brands, Ahold Delhaize USA; and spent 12 years at H-E-B in its Own Brand organization. He also served as VP of grocery, frozen, health and beauty care and general merchandising at Topco Associates. Additionally, he has worked for Oscar Mayer Food Corp. and Procter & Gamble in Venezuela and Mexico.
This annual event focuses on expanding private brand knowledge of the industry in general, as well as for personal and professional development. This year’s theme is “What Does Winning Look Like for Store Brands?”
Additional 2023 speakers include Kevin Ryan of Malachite Strategy and the Culture Matters newsletter; James E. Dillard III, EVP and president, Consumer Healthcare Americas, Perrigo; Roger Davidson, an industry veteran and leading consultant in the food retail industry; Tim Pollard, founder and CEO of Oratium; and Julien LeBlanc, co-founder and president, Blueprint North America.
Annual association business and voting is also conducted at the meeting. Click here for more information.
The Private Label Manufacturers Association is a nonprofit founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, it represents more than 4,000 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and its World of Private Label Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities.