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Gorton’s Seafood Launches Air Fried Butterfly Shrimp, Fish Fillets


Last updated on February 9th, 2023 at 10:20 am

Gloucester, Massachusetts-based Gorton’s Seafood has launched two new air-fried products: fish fillets and butterfly shrimp.

“The most exciting part about these new products is that they’ve already been air fried before they get to the consumer,” said Jake Holbrook, VP of marketing.

“You don’t need to own an air fryer to enjoy all of the benefits of light, super crispy breaded seafood, and increasing accessibility to this type of product is very important to us. Over the last few years, the interest in air fried food has skyrocketed, so we wanted to develop products that deliver the taste and crunch that today’s consumers are craving while maintaining the quality that people expect from our brand.”

Made with seasoned Panko breadcrumbs and 100 percent wild-caught Alaska Pollock fillets or butterfly shrimp, the products are fried with hot air through Gorton’s proprietary process. The air-fried fillets are available in a 15.2-ounce bag for a suggested retail price of $8.99, while the air-fried butterfly shrimp comes in a nine-ounce bag for a suggested retail price of $8.99.

While an air fryer is not required to enjoy these new products, consumers can still use one to prepare their meal. The product packaging features oven and air fryer instructions.

For recipes featuring the new products, click here.

Since 1849, Gorton’s Seafood is one of the country’s oldest continuously operating companies. Its full line of frozen seafood products spans from breaded and battered fish sticks and shrimp to grilled fish and product lines such as Simply Bake and the Golden Crusted Fish Fillets. Gorton’s products are available in independent and chain grocery stores nationwide.

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