FMI – The Food Industry Association has announced the promotions of two professionals at the organization, Steve Markenson and Kelli Windsor, both of whom have increased the focus of the industry’s lens through insights and online communications.
Markenson has been appointed to VP of research and insights. He oversaw more than 40 research and insights projects in 2022; FMI members continue to rank the association’s research and insights among the most valuable membership benefits, substantiating its messaging and positioning on the issues that matter most to the industry.
In addition, Markenson spearheaded FMI’s new research and insights committee to ensure FMI’s research and its members are staying abreast of the latest industry trends and research techniques. Over his six-year tenure at FMI, Markenson has developed transparency protocols regarding methodologies, analysis, reporting and data collection in line with the American Association of Public Opinion Research standards.
Markenson is one of only 20 to achieve the Insights Association designation of “Master.” Reaching this designation demonstrates awareness of the highest ethics and standards, a commitment to remaining abreast of new research techniques and technologies and is an objective measure of knowledge and proficiency. Prior to joining FMI, Markenson owned and operated a strategic insights firm.
Windsor has been promoted to senior director of digital communications. She manages and maintains a website user experience and assumed oversight of the overall strategy of FMI’s website in 2021. She is a steward of the FMI website UX, social media analytics and member engagement, managing the internal cross-functional and cross-departmental editorial board to drive readership of the FMI Voice of Food Industry blog and online resources.
Windsor is a champion of the analytics side of the FMI business, guiding focused communications and storytelling regarding programs, resources, services and activities. She plays a role in the campaign efforts regarding its signature research. Windsor has supported and instructed FMI’s social media and digital strategy over the past nine years.
“Our team members’ performance aligns with where the food industry is investing in talent to create better connections and engagements through modern communications and marketing strategies,” said Heather Garlich, FMI’s SVP of communications, marketing and consumer/community affairs.
“It’s a great pleasure to tout my colleagues’ contributions that hone our industry’s insights and effectively serve our members.”