Ideal by Design House has announced a marketing agreement with the Independent Grocers Alliance to provide an on-platform and off-platform retail media network, designed for independent retailers.
The Ideal retail media network will combine thousands of stores on a single retail media platform. This network is not limited to the IGA family of stores; it’s available to all independent retailers at no cost.
“When brands go to invest their media dollars, there is no reason for independent retailers to be left out,” said John Ross, president and CEO of IGA.
“Already IGA and Ideal have one of the largest media properties in the U.S., and we have proven that brand and shopper marketing teams at big brands want to invest in our stores. The Ideal network takes it to a whole new level, combining the negotiating power of thousands more independents to challenge anything national grocery chains offer.”
Ideal’s retail media network offers on-platform and off-platform ad placements. CPG manufacturers’ ads are co-branded with consumers’ neighborhood stores, leveraging shoppers’ loyalty across multiple retailers. CPGs get advanced measurement capabilities and reporting on in-store traffic, return on ad spend, basket size and category growth.
Using digital media technology, Ideal integrates savings, informational videos, sweepstakes, recipes and nutritional tips to lift grocery shopper engagement, store traffic and sales.
“Ideal helps CPGs focus on their target retail audiences with off-site, co-branded programmatic display campaigns, while driving traffic to rich on-platform content within branded local digital circulars,” said Adam Zimmerman, partner and SVP at Ideal.
“Consumers are always looking to be smarter about the food they buy for their family. This technology allows us to serve their needs at all stages of the shopper journey by integrating rich media and promotions into a single mobile platform. And best of all, both CPGs and retailers see the results with detailed analytics, following the customer journey from initial impression through in-store transactions.”
CPGs can choose a target audience across multiple retailers on the advertising platform. Co-branded ads attract shoppers to the digital circulars, which drives traffic to the stores. Ideal measures traffic from first impression all the way to the in-store purchase, giving CPGs visibility of the entire ecosystem.
For more information about IGA, visit iga.com.