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Haaf Named President, CEO Of IDDBA

David Haaf IDDBA
David Haaf

The International Dairy Deli Bakery Association’s executive committee has appointed David Haaf as its new president and CEO.

Haaf brings more than 30 years of retail food service and culinary experience to the association. His most recent position was VP of foodservice and Starbucks operations for Abingdon, Virginia-based K-VA-T Food Stores Inc.

“After a nationwide search, David’s talents, experience and dedication to the dairy, deli, bakery industries made him the clear choice to be the next leader of the association,” said Dominique Delugeau, board chair.

“David’s expansive merchandising and operations experience provides him unique insight into the needs and challenges of our member base and industry.”

Haaf has been an active supporter of IDDBA for more than 15 years. His participation in the retail management forum events and his expertise as an IDDBA committee member has been invaluable.

He shared he is “excited to lay out a strategic plan to create member engagement, attract new members and ultimately maximize the influence of the association throughout the industry.”

Haaf will replace longtime President/CEO Michael Eardley. During his tenure, Eardley directed the association through many changes and positioned it as an industry forerunner to connect buyers and sellers in the dairy, deli and bakery retail landscapes.

Haaf and his family will be relocating to the Madison, Wisconsin, area that is home to IDDBA’ s headquarters. He will begin fulfilling his duties in late April.

The International Dairy Deli Bakery Association is a nonprofit serving the dairy, deli, bakery, cheese and supermarket foodservice industries. Member companies are offered exclusive benefits and services, including the annual tradeshow, research, training programs, management tools and an annual trends report.

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