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Sara Lee Introduces White Bread With Veggies

Sara Lee

Horsham, Pennsylvania-based Sara Lee Bread has introduced a new lineup of products – white bread made with veggies.

The new variety is baked with the equivalent of one cup of veggies per loaf and fortified with vitamins A, D and E.

In addition to offering a source of vitamins, each 18-ounce loaf is baked without artificial colors, flavors or high-fructose corn syrup.

“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” said Jinder Bhogal, senior brand manager at Sara Lee Bread.

“We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle. Made with love – and a cup of vegetables per loaf – we hope our fans will enjoy incorporating this new offering into breakfast, lunch, snack time and beyond.”

Sara Lee’s white bread made with veggies is available in the bread aisle of grocery stores and major food retailers nationwide in an 18-ounce, 18-slice loaf for a suggested retail price of  $4.49.

Bimbo Bakeries USA has more than 20,000 U.S. employees and operates about 60 manufacturing locations. More than 11,000 distribution routes deliver the company’s brands, such as Arnold, Artesano, Ball Park, Bimbo, Boboli, Brownberry, Entenmann’s, Little Bites, Marinela, Mrs Baird’s, Oroweat, Sara Lee, Stroehmann and Thomas’.

Bimbo Bakeries USA is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., a large baking company with operations in 34 countries.

For more information, visit SaraLeeBread.com.

To read more bakery news from The Shelby Report, click here.

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