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Bounty Shares New Artwork On Paper Towel Products


As part of its Inclusive Artists Project, Cincinnati-based Bounty has partnered with three artists – surface print and accessories designer Shadé Akanbi, illustrator Reina Castellanos and graphic designer and illustrator Kingsley Nebechi – to create original artwork that will be featured on a new limited-edition collection of paper towels.

“We’re delighted to partner with these talented artists who are passionate about inspiring young creators to pursue a career in the arts,” said Janette Yauch, Bounty VP.

“At Bounty, we believe in inclusivity and are committed to diversifying artist representation, which is why we’re donating $100,000 to fund scholarships for creatives of color in the field of Fine Arts and Design though the Inclusive Artists Project. We’re excited to see and support the next generation of artists.”

To date, Bounty has donated $650,000 to the inclusive artist initiative with the mission to celebrate and amplify diverse artists, highlighting their art, styles and stories.

“Seeing our individual design styles come to life on Bounty has been an exciting process,” Akanbi said. “With it being such a classic household brand, it’s impactful to see Bounty’s commitment to elevating multicultural artists and voices.”

Bounty’s Inclusive Artists Project showcases diverse work on grocery shelves and kitchens around the country through various collections. This includes Bounty’s Prints partnership with Cincinnati-based nonprofit Visionary + Voices, which featured designs from artists with disabilities, as well as Bounty’s Prints partnership with media company Brit+Co, where through a National Design Competition artwork from eight female finalists was featured in a collection themed, “A Clean Fresh Start.”

In addition to their artwork being featured on the paper towels, the three artists will be featured on packaging. Available for a limited time, Bounty’s Inclusive Artists Project’s latest collection will be available in-store nationwide at Dollar General, Family Dollar, Meijer, Wakefern and regional food stores through November.

To learn more about this collection and the artists, visit bountytowels.com/inclusiveartistsproject.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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