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Hershey’s Reintroduces SHE Packaging Bars

Hershey's SHE bars

Last updated on March 9th, 2023 at 12:13 pm

To celebrate Women’s History Month, Hershey’s has brought back its limited-edition SHE bars to honor the women and girls who make an impact on our lives.

This year, Hershey’s brand and its nonprofit partner Girls on the Run joined forces to build upon their mission of uplifting women. Together, they partnered to curate more than 200 adjectives that are featured on the Hershey’s SHE bars by asking Girls on the Run coaches and participants to describe an impactful woman in their lives.

“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month,” said Katie DeCapria, brand manager.

“This bar, with…thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life.”

In addition to the collaboration on the new Hershey’s SHE bar, Hershey’s is growing its partnership with Girls on the Run through several initiatives, including sponsoring a day of one-on-one mentorship opportunities between Girls on the Run participants and The Hershey Company leaders at the first Future CEO event. 

As part of the partnership, Hershey’s will also donate to Girls on the Run to provide more women and girls with access to influential programs at a local and national level. Fans can find the Girls on the Run logo on SHE bar packaging and scan the QR code that appears on the back of their bar to learn more about its joint mission of celebrating all women and girls.

“Limitless, resilient, bold and fierce are just a few of the powerful words that came from our members and the real stories about the women and girls in their lives,” said Elizabeth Kunz, CEO of Girls on the Run.

“Joining forces with Hershey’s to celebrate the incredible and inspirational women and girls around us is integral to our program. It’s an honor to see our organization’s heartfelt input on the new Hershey’s SHE bar.”

Limited-edition Hershey’s SHE bars will be available nationwide in four unique wrappers in a 1.55-ounce standard bar and 4.4-ounce XL bar, while supplies last.

For more information about the bars, visit hersheyland.com/hersheys-she.

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