Goodlettsville, Tennessee-based Dollar General has reformulated and rebranded its dog and cat food line, Nature’s Menu.
“Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, SVP of private brands and global sourcing.
“Nature’s Menu is made by a family-owned and -operated company in the U.S. and, like other DG private brands, is backed by our 100 percent satisfaction guarantee. We are pleased to bring this exceptional, premium brand of pet food to market.”
Nature’s Menu dry pet foods are crafted with natural ingredients, including real beef, lamb or farm-raised, cage-free chicken as the No. 1 ingredient. These pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives.
Nature’s Menu dry pet food products are enhanced with prebiotics and probiotics to help support healthy digestion. They feature added vitamins, minerals and other trace nutrients, including Omega 3 and 6 Fatty Acids for healthy skin and coats.
The dry pet food is available chain-wide in 5-pound and 15-pound dog foods in chicken, lamb or beef with brown rice; a 5-pound chicken and brown rice puppy food; and a 3.5-pound chicken and brown rice cat food. Prices range from $7-20 per bag.
Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S., this summer. Additional details will be shared when available.
Dollar General offers products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items. As of Oct. 28, Dollar General operated 18,818 stores in 47 states.
In addition to high-quality private brands, Dollar General sells products from America’s most-trusted manufacturers, such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills and PepsiCo.
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